They’re gently formulated in collaboration with leading fragrance houses to deliver a light, fresh scent that doesn’t overpower your laundry or linger artificially. While they are synthetically made, they are safe, biodegradable, and used in very small amounts (less than 1% of the formula).
We chose this approach because pure essential oils can evaporate too quickly, making them less effective in laundry. By using carefully selected, skin-safe fragrance compounds, we’re able to create a clean, subtle scent experience that’s more consistent, longer-lasting, and better suited to sensitive skin — all while keeping our sheets affordable and sustainable.